When is a fund-raising campaign not a campaign?
When it is an experiment in social media.
cPR, Carpenter Public Relations, has launched Project 10, a social media campaign with a novel twist. The campaign encourages everyone to give $10, or the cost of two lattes, to the Sarasota Boys & Girls Club during the year to raise 10 million dollars. But the results will be measured not only by dollars raised but by the success of using digital strategies.
From the Project 10 Experiment blog:
To test the power of social media, we've created a simple experiment: Will people playing in the digital playground take $10 away from their fast food and latte budgets to give to charity who needs money to help thousands of needy children? Can we generate $10 million? We'll let the results speak for themselves over the next year.
cPR has rolled out the campaign via social media with an educational blog and sites on Facebook, MySpace and Twitter. And while it does seek to raise funds and awareness, it publicly announces that it recognizes itself as an experiment.
The blog has the ABC 7 clip that spotlights the campaign to help the Boys & Girls Club. While anchorwoman Linda Carson has calculated that if only half a percent of the population of Facebook gave $10, the B&G Club Sarasota would stand to generate $50 million, you have to wonder if people outside our area would give. So why go through Facebook? Or MySpace? Or Twitter?
They are great mediums to spread the word locally. The Summit for Environmental Action just held an event that included the goal of being paperless in all aspects of the event. Communications were strictly digital and postings included FB, Linked IN, and Twitter. The target number of attendees was exceeded.
Here are some links for you to check out the Project 10 Experiment:
Educational Blog: www.project10experiment.blogspot.com
FaceBook: www.facebook.com/group.php?gid=46189963804
Twitter: www.twitter.com/Project10
MySpace: www.myspace.com/project10experiment
Scott Carpenter of Carpenter Public Relations, will be our guest speaker at tomorrow's professional development luncheon.
Posted by Suzanne Dameron
The Emerging Communications Perspective
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