Suzanne Dameron, Owner, Lime Communications
7:30 am. Check email. I’m waiting on a critical email. It will approve a message that will go out to a small group of people working behind the scenes to get a project rolling.
It’s Monday morning. I develop my to do list for the week and day while I’m waiting. I look over a proposal that I worked on last night. It’s for a special event in our community as well as an annual communcations plan. It needs a little tweaking.
8:00 am. Facebook - While searching for something that is relevant, timely and useful to post on our relatively recent Facebook page, I found a great slideshow about Flickr – in 30 seconds it spotlights several ways to utilize Flickr; the original slide show was designed for nonprofits but it works for all sectors. Here is the link www.slideshare.com. I use Hootsuite so I can post to several channels at once. Many people will be interested in this.
9:15 am. I arrive at the office at little later than usual since I was working at home this morning. I set right to reviewing and updating the critical contact lists for the project previously mentioned. Our agency is assisting in developing two contact lists: those who can endorse the project publicly and those who can work behind the scenes.
10:15 am. Our intern arrives. She is taking on getting calendar items submitted for a special event as well as creating a targeted media list for another project. This talented student is from New College and she is a radio host on our local public radio station.
10:30. News Release: I begin working on two versions of a release. The first will be released if there is a a successful outcome to a client project. The second will be released if there is an unsuccessful outcome to a client project.
Noon: The executive director of a local nonprofit takes me to lunch. We are doing a pro bono project for them so it’s very thoughtful and unexpected. We discuss how Lime Communications can further help their environmental cause.
1:00. A staff assistant is back from vacation. We review the notes from a client meeting that took place right before she left town. The next project is the quarterly print newsletter. It is for an organization that has a NO social media policy. The print newsletter is an important piece of their communication plan.
1:30. I get a call about giving a presentation on social media to a non-profit in town. Yes! I enjoy doing this. Yes, I can include ten tips on blogging in 10 minutes with five minutes for Q&A!
1:45. I begin working on a large, ambitious project. The organization wants both an interactive annual report and a print annual report. So we’re creating a hybrid. This will be our second digital annual report and we’re one of the few agencies in the country who have done one. There has been much discussion about the value of the annual report – the interactive digital version is a great answer to the dilemma. Today we’re reviewing print annual reports from around the country – so many great ideas!
4:45. I leave the office to attend a presentation run through with a client. Several board members and staff will meet to be the audience for the client making the presentation tomorrow morning. My press releases are ready – fingers crossed that the client presentation succeeds and the YES news release gets distributed.
6:30. The meeting ends. I head home.
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